A brand system that is instantly recognizable, feels lightweight, works around the globe and is efficient to execute.
The logo
Our logo got a redesign and is more approachable, and easy to read. A modern sleek design, rounded corners, and clear space all help to make the logo and the name as instantly recognizable as possible.
Ocean blue pictorial mark
Ocean blue pictorial with wordmark
Logo on ocean blue background
Typography
As a primary logo typography we are using a sans-serif typeface called Cocon. The rounded edges between the stem and neck of the font is complementary to the brand icon and friendly feel of the brand.
Inter is the font used for most texts & titles, we use Inter medium or semi-bold to highlight a text or quotes.
Inter
Aa Bb Cc Dd Ee Ff
Gg Hh Li Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Inter Semi-bold
Aa Bb Cc Dd Ee Ff
Gg Hh Li Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Connect with real people and real experiences.
Colors
Cloud white
#edf5fc
Light grey
#828282
Dark grey
#272d2d
Ocean blue
#0082cb
Sunny yellow
#efb231
Eco green
#079083
Photography
Dit komt in een later stadium, belangrijk om een gevoel vast te leggen. We creeren een sfeer rondom het merk niet alleen gefocust op het product. Meer op gevoel.
Visual style
Supporting the overall brand identity. Visual elements empower the brand to communicate stronger, faster and with more recognition.
