Studio Veljet

Logo Haval

Digital brandbook

Rebrand
2022

A brand system that is instantly recognizable, feels lightweight, works around the globe and is efficient to execute.

The logo

Our logo got a redesign and is more approachable, and easy to read. A modern sleek design, rounded corners, and clear space all help to make the logo and the name as instantly recognizable as possible.

Ocean blue pictorial mark

1. Logo Haval

Ocean blue pictorial with wordmark

2. Logo Haval

Logo on ocean blue background

3. Logo Haval

Typography

As a primary logo typography we are using a sans-serif typeface called Cocon. The rounded edges between the stem and neck of the font is complementary to the brand icon and friendly feel of the brand. Inter is the font used for most texts & titles, we use Inter medium or semi-bold to highlight a text or quotes.

Cocon Regular

Aa Bb Cc Dd Ee Ff Gg Hh Li Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Inter Semi-bold

Aa Bb Cc Dd Ee Ff Gg Hh Li Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Colors

Cloud white

#edf5fc

Light grey

#828282

Dark grey

#272d2d

Ocean blue

#0082cb

Sunny yellow

#efb231

Eco green

#079083

Photography

Dit komt in een later stadium, belangrijk om een gevoel vast te leggen. We creeren een sfeer rondom het merk niet alleen gefocust op het product. Meer op gevoel.

Visual style

Supporting the overall brand identity. Visual elements empower the brand to communicate stronger, faster and with more recognition.

Downloads

Enjoy your new brand

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